Cereal Review: Life - Limited Edition Gingerbread Spice
So what's the verdict on this seasonal cereal flavor?
Eh...it's okay. It's been a few years since I've had Life cereal, so I had forgotten how the little crispy squares get soggy almost immediately. I'm not even joking; as soon as milk touches this stuff, it turns into a squishy mush. I'm not complaining about it because I kind of like it squishy. Fun fact: there are some cereals (usually flake-based ones) that I will let sit for a while specifically to get soft. On that level, this is satisfying for me because the first few bites are still a little firm, but I can let the last few spoon-fulls slide down my throat like I'm a baby bird.
The real thing that throws me off here is the taste. I notice the distinction between "Gingerbread" and "Gingerbread Spice" in the name, and I think the addition of "spice" gives The Quaker Oats Company a lot of liberty with what exactly that flavor is. So here's the thing: I'm not sure this cereal actually tastes anything like gingerbread, but I'm also not sure it DOESN'T taste like gingerbread. It's weird. it does most certainly taste "festive" if that could be a flavor, but I don't really detect any ginger. Lots of SOMETHING going on here, but none of that tangy, biting ginger flavor that makes gingerbread so distinct.
Now I realize that nobody is eating this kind of cereal because it's healthy, but isn't one of Life cereal's selling points is that it's a good option for choosy parents? Taking a look at the label reveals that there is no actual ginger, nutmeg, or spice in this cereal. Maybe those things are hiding under "natural flavor," but I kind of doubt it. I mean, come on, Quaker, the least you could do is sprinkle some ground ginger powder and some nutmeg in this stuff. Also, I see there's not one but TWO yellow food colors added to the cereal. This seems weird to me for a cereal that is essentially the color of straw, but maybe that had to add yellow to cover up the brown of the gravy.
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