Tuesday, February 4, 2020

The Creature Columns: The Aesthetic Appeal of Movie Posters (Part 1) by Tom "Creature" Jeffers


DISCLAIMER:

Art is completely subjective. The appreciation of cinema is completely objective. I wanted to get that out of the way before I proceed with what is a deep passion of mine. Movie posters are like book covers. They can draw or repulse. They can even draw a person in because they repulse. Bad movies can have spectacular posters. Excellent films can have terrible posters. This is the first article that I have in a planned series that discusses this notion from a purely artistic standpoint. A review of a movie poster in no way reflects a film. It is a total and separate entity. What I am also offering here is my own opinion based on hours of research and art appreciation. I am in no way a complete expert. Therefore, if my opinion is different from yours, dear reader, please do not take offense. My intention is not to be negative in any way. I am simply offering my observations and opinions. Thank you for your understanding!

A movie poster can make a film or break it. That may indeed be a bold statement, but I know it to be true for myself and many over film buffs. The first impression we often get from a film is a released poster. Movie trailers can change our minds about a film, but that first impression tends to stick with us. With that understanding, it is easy to see why posters are such an integral part of a film release. I want to discuss a few posters to illustrate my meaning. My intention in this first article is to focus on poster versions that work better than others.